I cannot believe I am sitting here typing up a post about Marni for H&M; it feels like I just finished posting about Versace not too long ago! Once again, school has prevented me from keeping up to date on the latest fashion news, and I've missed the launch of Marni for H&M by 3 weeks. It was especially significant this time too, because it was the first time an H&M collaboration came to my home city. But alas, I was too busy studying for my Psychology exam on the day of the launch (at least the studying paid off!). Nonetheless, I'm here to take a look at the collection.
When I first heard that Marni was next up for a collaboration, I was unsure whether Marni was the kind of brand that would attract H&M customers. Marni was never about being blatantly sexy like Versace, downright cool like Karl Lagerfeld or Stella McCartney, or high luxury like Lanvin. And frankly, their target age groups just didn't seem to match. So what, exactly, would the H&M customer see in Marni?
Of course, it's obvious now. There was never a doubt Marni patterns would make it onto centre stage, but Marni is selling much more than that. It's selling exactly what it's always been known for - the bohemian, eclectic, artsy lifestyle. Cool and collected, the Marni girl nonchalantly walks out in blaring prints.
The clothes, as always, look great. Dizzying patterns everywhere you look, and nothing too glamorous. Laidback pieces true to the heart of Marni, but tailored to appeal to a younger consumer.
I myself am not a fan of boho, but I do love prints. I'm very much liking the patterned tops for those days when you want to go casual and go big at the same time. Below are some of my favourites:
Remember how Versace didn't manage to get the bags right, and before that, Lanvin didn't manage to get the shoes right? Well this time, Marni has surprised me by getting the accessories just right. The accessories are beautifully modern (even though they have vintage influences) in their geometric simplicity, and Consuelo Castiglioni made the smart choice of doing her bags in fabric. I might not like the style of the shoes, but they are unique and look of good quality.
Funny how the collection I was most uncertain about ended up being fully successful. I'm very excited for the announcement of who the next collaboration will be with, and hopefully, in the end, I will once again be pleasantly surprised.
Image Source: Fashionologie
When I first heard that Marni was next up for a collaboration, I was unsure whether Marni was the kind of brand that would attract H&M customers. Marni was never about being blatantly sexy like Versace, downright cool like Karl Lagerfeld or Stella McCartney, or high luxury like Lanvin. And frankly, their target age groups just didn't seem to match. So what, exactly, would the H&M customer see in Marni?
Of course, it's obvious now. There was never a doubt Marni patterns would make it onto centre stage, but Marni is selling much more than that. It's selling exactly what it's always been known for - the bohemian, eclectic, artsy lifestyle. Cool and collected, the Marni girl nonchalantly walks out in blaring prints.
The clothes, as always, look great. Dizzying patterns everywhere you look, and nothing too glamorous. Laidback pieces true to the heart of Marni, but tailored to appeal to a younger consumer.
I myself am not a fan of boho, but I do love prints. I'm very much liking the patterned tops for those days when you want to go casual and go big at the same time. Below are some of my favourites:
Remember how Versace didn't manage to get the bags right, and before that, Lanvin didn't manage to get the shoes right? Well this time, Marni has surprised me by getting the accessories just right. The accessories are beautifully modern (even though they have vintage influences) in their geometric simplicity, and Consuelo Castiglioni made the smart choice of doing her bags in fabric. I might not like the style of the shoes, but they are unique and look of good quality.
Funny how the collection I was most uncertain about ended up being fully successful. I'm very excited for the announcement of who the next collaboration will be with, and hopefully, in the end, I will once again be pleasantly surprised.
Image Source: Fashionologie