March 29, 2012

Marni for H&M

I cannot believe I am sitting here typing up a post about Marni for H&M; it feels like I just finished posting about Versace not too long ago!  Once again, school has prevented me from keeping up to date on the latest fashion news, and I've missed the launch of Marni for H&M by 3 weeks.  It was especially significant this time too, because it was the first time an H&M collaboration came to my home city.  But alas, I was too busy studying for my Psychology exam on the day of the launch (at least the studying paid off!).  Nonetheless, I'm here to take a look at the collection.
When I first heard that Marni was next up for a collaboration, I was unsure whether Marni was the kind of brand that would attract H&M customers.  Marni was never about being blatantly sexy like Versace, downright cool like Karl Lagerfeld or Stella McCartney, or high luxury like Lanvin.  And frankly, their target age groups just didn't seem to match.  So what, exactly, would the H&M customer see in Marni?
Of course, it's obvious now.  There was never a doubt Marni patterns would make it onto centre stage, but Marni is selling much more than that.  It's selling exactly what it's always been known for - the bohemian, eclectic, artsy lifestyle.  Cool and collected, the Marni girl nonchalantly walks out in blaring prints.
The clothes, as always, look great.  Dizzying patterns everywhere you look, and nothing too glamorous.  Laidback pieces true to the heart of Marni, but tailored to appeal to a younger consumer.
I myself am not a fan of boho, but I do love prints.  I'm very much liking the patterned tops for those days when you want to go casual and go big at the same time.  Below are some of my favourites:
Remember how Versace didn't manage to get the bags right, and before that, Lanvin didn't manage to get the shoes right?  Well this time, Marni has surprised me by getting the accessories just right.  The accessories are beautifully modern (even though they have vintage influences) in their geometric simplicity, and Consuelo Castiglioni made the smart choice of doing her bags in fabric.  I might not like the style of the shoes, but they are unique and look of good quality.
Funny how the collection I was most uncertain about ended up being fully successful.  I'm very excited for the announcement of who the next collaboration will be with, and hopefully, in the end, I will once again be pleasantly surprised.

Image Source: Fashionologie


  1. this is such a great collaboration!i adore the polka dot blouses and the sandals!

  2. My favorite has to be the 1st one!
    Wanna follow each other?

  3. the silver sandals are just...WAO! thanks for your sweet coment on my blog! What about following eachother? : )

  4. The accessories are my favorite part of this collection - absolutely stunning! :)

  5. I'm not gonna lie, I wasn't exactly in love with this collection. I loved the pyjama-like shirt and shorts (Rumi Neeli from FashionToast wore them great!) and the accessories. But other than that, I wasn't too much of a fan of this collection. Sorry, but it's just my opinion.

    xoxo Sootjeelina <3

  6. The excitement is too much for me.I love Marni! They rock!

  7. Too bad we don't have HM here :(

    Thanks for visiting!
    New Post: Red+Sparkles

  8. oh i love this post! i actually saw the collection by accident as i was walking past it on the day of its launch,lol...had to say, nice patterns and prints as always with Marni. BUT! most of their stuff was like typical Marni size, quite big in size so thats no good for petite ppl like moi,lol....

    On another note, in celebration for my blog's 3 years anniversary, I would like to invite you to enter my very ever first gift giveaway. You will get a chance to win 3 amazing chic gifts so feel free to drop by for further details:D

    Happy weekend!


  9. nice collection! i've really enjoyed it!

  10. i love your blog :D follow please **

  11. so Marni this time for H&M...i love the touch of vintage prints even it is Bohemian, I like that they added this prints and even bolder! The price is just rigth for the younger wearer but the designs look expensive. I like the idea of the dotted top with striped pants and oversized flowery necklace photo.