October 25, 2016

How Smart Are You?

When it comes to technology, I am far from trendy. I am not even sub par. I am downright outdated.

I own a Blackberry Curve 8520. With no data. Let's just say that.

I was never concerned with whether I had the latest technology. It was all relatively unimportant to me. Technology didn't excite me like a pair of shoes did, and to this day, technology hardware remains pretty lackluster to me.

















However, something new has been brewing and gaining momentum in the past couple of years: the marriage of technology and fashion. The advent of wearable technology. Now that is something I can get into.

Fashion Magazine wrote a great article outlining some of the wearable technology options out there. Designer bracelets which notify you of incoming texts, charge your phone, or provide Yelp recommendations. Um, whaaat? We aren't talking about Google Glass grappling to gain mainstream appeal by partnering with Diane von Furstenberg to make its glasses less...dweeby. We aren't talking about Kate Spade phone cases we slap onto our devices. We aren't even talking about merely attaching LED lights to a dress. We're talking about fashion items inherently designed to be technological devices. I hadn't heard of the majority of items listed in the article - which goes to show the industry is still young - but I was surprised by how it was budding.


















Of  course the most popular fashion tech item to have taken shoppers by storm was the Apple Watch. It not only had the software of the technology giant, it also had a sleek, modern look, and a wide selection of wristbands to complement each customer's personal style. To be honest, when I first heard about the watch, I thought it was a pretty pointless product release. I didn't see the advantage of working off such a tiny screen - not to mention a tiny screen placed awkwardly on my wrist. While I understood it was meant to add a factor of convenience, I did not live the kind of lifestyle that benefited from having a smartwatch. As a style statement, though, I do see the attraction. Many times before has a classmate's flash of his/her Apple Watch grabbed my attention.


















Just recently, my boyfriend introduced me to Michael Kors Access, a line of smartwatches packaged in the skin of Michael Kors' distinctive (and insanely sought-after) link watches. You really wouldn't be able to tell the difference until you looked at the watch face. These watches intrigued me. They were smartwatches that didn't look like smartwatches. There were no rounded edges to mimic the cool minimalism of a smartphone screen. Instead, these watches were loudly, proudly glamorous.


















Funnily enough, what stood out to me about the watches was not the physical design, but the digital interface. One thing I didn't like about the Apple Watch was its bubbly main menu. Michael Kors Access watches, on the other hand, operate through a swiping motion. The design of the interface is also prettier; it's meant to align with the tastes of the quintessential Michael Kors customer. Even my techie boyfriend, who favours functionality over fashion, wants one of these watches for himself. Now that's saying something.

What's interesting is even though I had really only known of Apple Watches (and now Michael Kors Access), smartwatches as fitness devices have established themselves fairly well in the market. From Garmin, to Fitbit, to Microsoft...smartwatches are actually not few and far between. So why haven't I heard more about them? Probably because they aren't stylish. If the tech world wants to reach new markets, they might want to consider making products that also look mighty fine as fashion accessories - so much so even people like me, who aren't technological fiends, will want to buy them.

Image Source: EngadgetFashion Tag,T3Michael Kors

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